Deborah R. Popely, Founder and President
Deborah R. Popely has 25 years experience as a consultant to businesses, nonprofits and government agencies providing leadership and staff support in the areas of management, marketing, communications and resource development. For the past three years, Popely has been dedicated to growing the capacity and marketing power of sustainable organizations in the areas of green cleaning, food policy and building design, maintenance and construction. She holds a master's in management degree from North Park University and is on the faculty of the School of Business and Nonprofit Management. Contact her at deb@popelyco.com.
Wayne Childers, Creative Director
Wayne Childers has more than 30 years experience as a marketer, art director and graphic designer, serving major consumer product and service companies at some of the nation’s leading advertising agencies. He helped develop, design and packageThe Quick & Easy Guide to Green Cleaning in Schools and The Quick and Easy Guide to School Wellness. He currently works with a diverse list of clients representing healthcare, retailing, financial services, education and other for-profit and nonprofit business segments. Contact him at wayne@popelyco.com.
Jennifer Hadfield, Account Executive
Jennifer Hadfield has more than 15 years experience in business-to-business and business-to-consumer marketing and advertising. Her experience and capabilities include focus group recruitment and coordination; convention, trade show and special event planning and management; advertising and e-communication research and placement; publicity coordination and follow up; list development and direct mail program management. Contact her at jen@popelyco.com.
Profits, People and Planet

Green2b2c staff strive to serve the “triple bottomline” by helping our clients make connections that are both profitable and socially and environmentally responsible.