Calendar

August 29, 2007 4 - 6 p.m.

Workshop: Where? How Often? How Big? Advertising Strategies for the Green Business

Advertising is an important component to any marketing strategy, but how do you employ it effectively without breaking the bank? Frequency, size, and outlet are all considerations. Join this session to learn more about creating an integrated advertising strategy, using outlets like public radio, periodicals, and online advertising. The fourth in a series of workshops on how to get the word out about your green product or service, this session will walk you through the components of an effective advertising strategy. Other workshops in this series include marketing, branding, and public relations.

Location: Stuart School of Business, 565 W. Adams, Room 490

Sponsored by the Chicago Sustainable Business Alliance. Preregistation required.